Last updated June 8, 2026

Privacy Policy

1. Introduction

collect.live ("we," "us," or "our") operates the collect.live platform, which provides live commerce infrastructure including stream management, inventory synchronization, order management, customer communication tools, and analytics ("Services"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our Services.

2. Information We Collect

Account Information

When you create an account we collect your name, email address, and password. If you sign up via a third-party provider (e.g., Google) we receive the profile information you authorize.

Commerce & Shop Data

When you connect a Shopify or other e-commerce store, we access product catalog data, order information, customer lists, and inventory levels necessary to operate the Services. We act as a data processor on your behalf for this information.

Streaming & Content Data

We collect metadata about your live streams (start/end times, viewer counts, platform identifiers) and may temporarily process video/audio data to enable multi-platform streaming.

Customer Communication Data

If you use our SMS or messaging features, we process phone numbers, message content, and delivery status on your behalf to facilitate communication with your customers.

SMS-Specific Data

When customers opt in to receive SMS messages through the platform, we collect and store:

  • Mobile phone number provided by the customer during opt-in
  • Opt-in consent record including timestamp, consent method (web form or keyword), and the disclosure text the customer agreed to
  • Message history including inbound and outbound SMS content and delivery status
  • Opt-out records including STOP keyword requests and carrier opt-out signals

SMS messages are delivered through Twilio, our third-party messaging provider. Twilio processes phone numbers and message content to deliver messages and is bound by its own Privacy Policy. We do not sell or share customer phone numbers with any other third parties for marketing purposes. Consent records are retained for as long as the associated shop account is active or as required by law.

Usage & Analytics Data

We automatically collect device information, IP addresses, browser type, pages visited, and feature usage through cookies and similar technologies to improve the Services.

Payment Information

We collect information necessary to process payouts and fees. Payment card details are handled by our third-party payment processor and are not stored on our servers.

3. How We Use Your Information

  • Provide, operate, and maintain the Services
  • Synchronize inventory across your connected platforms in real time
  • Process orders and manage payouts
  • Send transactional communications (order confirmations, stream alerts)
  • Send marketing communications where you have opted in (you can unsubscribe at any time)
  • Generate analytics and reporting on your commerce activity
  • Detect, prevent, and address fraud or technical issues
  • Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share data with:
  • Service providers who help us operate (hosting, payment processing, email/SMS delivery, analytics)
  • Connected platforms (Shopify, streaming services) as necessary to provide the Services
  • Your team members who have been granted access to your account
  • Legal authorities when required by law or to protect our rights

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide Services. Commerce and order data is retained in accordance with applicable tax and business record requirements. You may request deletion of your account and associated data at any time by contacting us.

6. Data Security

We implement industry-standard security measures including encryption in transit (TLS), encryption at rest, access controls, and regular security assessments. However, no method of transmission or storage is 100% secure.

7. Your Rights

Depending on your jurisdiction, you may have the right to:
  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent where processing is consent-based

To exercise these rights, contact us at the address below.

8. Cookies & Tracking

We use essential cookies for authentication and session management. We also use analytics tools (such as PostHog) to understand how the Services are used. You can manage cookie preferences through your browser settings.

9. Third-Party Links

The Services may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties.

10. Children’s Privacy

The Services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. Continued use of the Services after changes constitutes acceptance.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

Email: privacy@collect.live